Many artists see getting an agent as one of their top career goals so what can you do to prepare yourself and your book to achieve that goal?
Kathy Aragon who has been through the process has kindly shared some insider tips for those who are working towards agency representation.
1. The work you have in your book needs to show that you add value to the agency so it is important to have, not only excellent test shoot images, but work from paid jobs and tear sheets too.
2. Your book should show the agency you have experience working on multiple sets with a full crew so they have confidence sending you on a variety of assignments.
3. Your portfolio should be immaculate and beautifully presented. Don’t take the words ‘tear sheet’ literally. They will ideally want to see a book full of neatly cut out full page tears.
4. Of course every agent is different but most will want to see you are confident producing clean beauty looks. Clean looks also show the agent that you know how to edit your work which is important.
5. When building your book ‘Say no to random stuff on the face.’ This opinion was shared by many of the agencies Kathy heard speaking at the Makeup Show in LA. No feathers, no rhinestones, no gold leaf when you’re testing.
6. Agencies can spot a bad or overdone Photoshop job a mile off and generally don’t want to see overly Photoshopped images from tests in your book .
7. Before approaching an agency it is really important to do your home work. They will want to know that you have studied their artists and their work and that it matches what you want to do with your career.
8. Assisting the artists at a top agency is a great way to start building your relationship with the agency. If you call to put yourself forward for assisting opportunities mention specific artists you would like to assist. This gives them an idea of the direction you want to take your work and your inspiration. Be sure to also make it known that you are available to assist all of their artists so they know you are willing to assist anyone they represent to prove yourself. They want to see dedication.
9. Once you feel your book is ready you need to start by calling the agencies you’re interested in to find out what their submission process is and whether they are adding artists to their roster.
10. Not sure if your book is good enough to take to an agency? As a guideline when you are ready your work should be in line with the other artists represented by the agencies you are approaching.
You can view Kats work at www.kathyaragon.com or follow her on Twitter @KatAragon
If you too have agency representation like Kathy or have recently shown your book to an agency please share your experiences and tips in the comments section as I would love to hear from you.